The Ultimate DIY Guide to Professional Product Photography
The industrial era is evolving into the digital era. Visual platforms like Instagram and Pinterest are growing faster. Nowadays, visual media is gaining more attention and so is product photography.
Online shoppers are increasing exponentially each day. Thus, the scope of online business also grows with an increase in the number of buyers.
What is the role of good-quality images in e-commerce?
How can good quality pictures make a difference in sales?
Online customers cannot touch or feel the object which they are planning to buy. A clear image undoubtedly helps a customer to get a clear idea about the product they are willing to purchase. Moreover, it builds the trust of a customer on a seller.
This article gives you a few tips to enhance your product photography skills.
Click to Capture Interest
Consider that you are planning to sell your products on a well-known e-commerce website like JHeaps. You might be competing with other sellers who are selling products similar to your niche. Your success depends on how well you present your items to the viewers. Therefore, your audience should be attracted to the photos of products you upload.
These days smartphones have advanced camera features. Indeed, the photos taken by such smartphones look neat and sharp. Also, avoid using any kinds of filters/effects. Those won’t look professional. Try not to use the in-built flash. Such small tips definitely help in optimising your phone’s camera for product photography.
Sellers who own a digital camera can use it for taking the photos. Having some basic knowledge on how to use it for product photography is required. You have to know how to adjust the aperture of your camera.
An aperture is the adjustable opening in the lens’ diaphragm. Light enters a camera through this opening. “F-stop scale” measures the opening. You can see the aperture measurements as f/1.4, f/2, f/2.8 etc. on your camera. The greater the f-stop number, the smaller the aperture of the diaphragm. So, the principle is simple. Light enters more into the camera when the aperture is big. So, your picture gets brighter.
But you have to know how to focus your object too. A smaller aperture helps in covering a larger area. And, a larger aperture covers a lesser area in the frame. But there is a higher chance for your picture to get blurred if the aperture is larger.
So, find a balanced position where your object appears brighter and focused.
Optimum Photographic Lighting
The best option is to take photos nearby your window. Natural light helps in brightening the product image and softens the shadows. When you move far from the light source, the shadows get darker.
A Tripod Stand
It’s better to have a tripod to avoid shaky pictures. Your hands might shake when you have low shutter speed or when you tap the capture icon of your smartphone. This results in blurred pictures. A tripod helps you in taking clear unshaken pictures.
Experiment Multiple Angles
Experiment using different angles while taking photos. You just don’t know which one works. Take multiple shots from various angles and upload the best ones.
Is Background Important?
Let your background remain simple and plain. White backgrounds certainly increase the sharpness of the objects. So, images, especially with white backgrounds, are preferable. Such photos have a touch of professionalism on them.
The product uploading specification changes from platform to platform. Your images should have the exact size mentioned in the guidelines. For instance, if you are selling at JHeaps:
- Upload your product images as JPG (.jpg/.jpeg), JPEG (.gif) or PNG (.png)files.
- The photo should match the actual attributes of the item you are selling mainly, in terms of design and colour.
- Never include promotional text, watermarks, designs or other objects in your image.
- The product photos image must be at least 750 x 750 pixels in size.
- Upload at least 2 photos of your product taken from different angles.
Following such simple rules can help in producing brilliant photos. The success of an online seller depends on how they present their products in front of their viewers.